Apple events usually become a sensation as soon as they’re announced. Whether it’s a phone launch or the recent ‘Time Flies’ event where their new watch series were announced. To acknowledge this event, Twitter gifted some custom features to ‘apple fanboys’.
The new feature announced on Tuesday includes a unique animation for likes on tweets that featured the hashtag #AppleEvent. When someone likes such a tweet, the button transmorphs into a colourful heart. In other instances, the button becomes a swinging pink heart. For some users, it become a rainbow circle which transforms into a heart.
Twitter users were quickly mesmerised by the new feature. They began to like/unlike the same tweet multiple times to see what animation they would get.
But not everyone was thrilled. As it was in celebration of an Apple event, the feature was exclusively for Apple users (iPhones, iPads). Android users weren’t pleased with this discrimination because their phones don’t support these custom animations. They can still be seen on desktops or laptops of any make and model.
As with every new thing, Twitter had a lot of reactions to this as well. Like this user, who has apparently found one true love in this custom animation.
And this eager user as well:
It wasn’t just regular people who were so mesmerised, but the brands jumped in on the trend as well.
Vodafone UK’s official profile posted this:
Singer Armaan Malik realised the potential of this trend to gain some online virality.
#AppleEvent hit the like button on this tweet and that’s how my heart feels when you guys show me so much love ❤️